Hank Wyatt Co. Collection 1

(2024)

Welcome to the world of Hank Wyatt, a clothing brand inspired by the legend of a long haul trucker from the 1970s. This project is a portal into Hank’s world, one filled with many adventures on the road. Each season unfolds a fresh chapter of Hank's journey, drawing inspiration from the characters and landscapes that cross his path. Slipping into clothing from the Hank Wyatt brand is stepping into Hank's boots, living his adventures. The first installment focuses on the perfect pair of bell bottom jeans. The collection is displayed in a scene typical for Hank: Three pairs of jeans left air drying in the sun, hung up between two fence posts with a big rig in the background. Also adorning the posts are a few of Hank’s possessions: keys to his 1964 Peterbilt 352 truck, a photo and message from his Ol’ Lady, and his favorite hat—offering a glimpse into Hank Wyatt and his world.